Privacy Policy
1. General Information
At Mild 2 Wild Leather, your privacy is something we take seriously. This Privacy Policy explains what personal information we collect when you visit our website (m2wleather.com), place an order, or interact with us in any way — and how we use, protect, and share that information.
We craft premium leather bags, belts, and accessories — and we want your shopping experience with us to be just as carefully made as our products. Part of that commitment means being honest and transparent about how your data is handled.
By using our website or purchasing from us, you agree to the practices described in this policy. If you have any questions or concerns, please don't hesitate to reach out — our contact details are at the end of this document.
2. Business / Data Controller Information
The business responsible for the collection and use of your personal data is:
Business Name: Mild 2 Wild Leather
Website: https://m2wleather.com
Address: 11319 James Haller Dr, Austin, TX 78748, United States
Email: support@m2wleather.com
Phone: +1 (818) 505-3173
Business Hours: Monday – Friday: 9:00 AM – 3:00 PM (CT) Saturday – Sunday: Closed
3. Information We Collect
We only collect information that is necessary to provide you with a great shopping experience, process your orders, and improve our services. Here is what we may collect:
a. Information You Provide Directly
• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely through third-party providers — we do not store your card details)
• Account login credentials (if you create an account)
• Messages or inquiries submitted through our contact form or email
b. Information Collected Automatically
When you browse our website, certain technical information is collected automatically:
• IP address and approximate location (city/region level)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring website (how you found us)
• Clicks, scrolling behavior, and interactions with our site
• Cookie identifiers and similar tracking technologies
c. Information From Third Parties
We may receive certain information about you from third-party platforms and services we use, such as payment processors, shipping carriers, or advertising platforms like Google and Meta (Facebook/Instagram). This information is used only for the purposes described in this policy.
4. How We Use Your Information
We use your information to run our business and serve you better. Specifically, we use it to:
• Process and fulfill your orders, including shipping and delivery
• Send you order confirmations, receipts, tracking updates, and customer service responses
• Manage your account (if you create one)
• Prevent fraud and ensure the security of our website and transactions
• Respond to your questions, requests, or complaints
• Improve our website, product offerings, and overall customer experience
• Send marketing emails or promotional offers — only if you have opted in (you can opt out at any time)
• Run targeted advertising campaigns on Google, Meta, and similar platforms
• Analyze website traffic and shopping patterns to understand what our customers love
• Comply with legal obligations and resolve any disputes
We do not sell your personal information to third parties for their own marketing purposes.
5. Shopify Hosting and Platform Services
Our online store is built and hosted on Shopify, a leading eCommerce platform. Shopify provides the infrastructure that powers our website, checkout process, payment handling, and order management.
As part of operating our store, Shopify may collect, process, and store your data on our behalf. Shopify is compliant with major data protection standards and has its own privacy policy, which you can review at https://www.shopify.com/legal/privacy
Data processed through Shopify's platform may be stored on servers located in the United States or other countries where Shopify operates. Shopify uses industry-standard security practices to protect this data.
6. Cookies and Tracking Technologies
Like most websites, we use cookies and similar technologies to improve your experience and gather insights about how our site is used. Here is what that means in plain language:
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep your shopping cart active, and allow us to understand how visitors use our site.
Types of Cookies We Use
• Essential Cookies: Necessary for the website to function — such as keeping your shopping cart and login session active.
• Performance & Analytics Cookies: Help us understand how visitors navigate our site so we can improve it (e.g., Google Analytics).
• Marketing & Advertising Cookies: Used to show you relevant ads across the web based on your browsing behavior (e.g., Meta Pixel, Google Ads).
• Preference Cookies: Remember your settings, such as currency or language preferences.
Your Cookie Choices
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when new cookies are set. Please note that disabling certain cookies may affect the functionality of our website.
You can also opt out of interest-based advertising by visiting the Digital Advertising Alliance at https://optout.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org
7. Shopify Apps and Third-Party Integrations
To enhance our store and provide you with a better experience, we may use third-party apps and integrations built for Shopify. These may include tools for:
• Customer reviews and ratings
• Email marketing and automation
• Live chat or customer support
• Loyalty and rewards programs
• Inventory and order management
• Upselling, bundling, or product recommendations
Each of these third-party apps has its own privacy policy. We carefully select our integrations, but we encourage you to review the privacy practices of any third-party service you interact with. We are not responsible for the privacy practices of external providers.
8. Payment Providers
All payments made on our website are processed by trusted, PCI-DSS-compliant third-party payment providers (which may include services such as PayPal, Stripe, Shop Pay, credit/debit card processors, or other payment gateways available at checkout).
We do not store, collect, or have access to your full payment card details. Your payment information is encrypted and handled entirely by the payment provider, not by Mild 2 Wild Leather.
By completing a purchase, you agree to the terms and privacy policies of the payment provider used at checkout. We recommend reviewing their policies directly if you have questions about how your payment data is handled.
9. Shipping and Fulfillment Providers
To deliver your leather goods to your door, we share your shipping information (name, address, and phone number) with our shipping and fulfillment partners. These may include carriers such as USPS, UPS, FedEx, DHL, or other logistics providers, depending on your location and order.
This information is shared solely for the purpose of delivering your order and providing tracking updates. Shipping providers have their own privacy practices, and we encourage you to review them if needed.
10. Customer Accounts
You may browse and purchase from our store as a guest. However, we also offer the option to create a customer account, which allows you to:
• Save your shipping and billing details for faster checkout
• View your order history
• Track the status of current orders
• Manage returns or exchanges more easily
If you create an account, you are responsible for keeping your login credentials secure. You may request to delete your account at any time by contacting us at support@m2wleather.com.
11. Contact Forms, Email, and Customer Communication
When you contact us through our website contact form, email, or any other communication channel, we collect the information you provide — such as your name, email address, and the content of your message — in order to respond to your inquiry.
If you opt in to our email marketing list, we may send you updates about new products, promotions, and exclusive offers. You can unsubscribe from marketing emails at any time by clicking the 'Unsubscribe' link at the bottom of any email, or by emailing us at support@m2wleather.com.
Please note: even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders, such as confirmations, shipping updates, and receipts.
12. Analytics and Marketing Tools
We use analytics and marketing tools to understand how customers interact with our website and to run effective advertising campaigns. These tools may include:
Google Analytics & Google Ads
We use Google Analytics to track website traffic and visitor behavior. This helps us understand which products are popular and how people navigate our store. We may also run Google Ads campaigns to show you relevant ads. Google uses cookies and similar technologies to serve these ads. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout
Meta Pixel (Facebook/Instagram Ads)
We may use the Meta Pixel to track actions taken on our site (such as product views and purchases) and to run targeted advertising on Facebook and Instagram. Meta may use this data in accordance with its own data policy, available at https://www.facebook.com/privacy/policy
Other Marketing Platforms
We may use additional advertising or analytics platforms from time to time. Any such platforms are selected to align with our commitment to data transparency and customer privacy.
13. Social Media Links and Integrations
Our website may include links to our social media profiles (such as Instagram, Facebook, Pinterest, or TikTok) and social sharing buttons. When you click on these links or interact with embedded content, you may be directed to a third-party platform that has its own privacy policy.
We are not responsible for the privacy practices of social media platforms. We encourage you to review the privacy policy of any social media platform you visit. Your interactions on those platforms are governed by their own terms and policies.
14. Data Sharing and Disclosure
We do not sell your personal information. We only share your data in the following situations:
• Service Providers: We share data with trusted partners who help us operate our business — such as Shopify (our eCommerce platform), payment processors, shipping carriers, and email marketing tools. These providers only use your data as directed by us and are contractually required to keep it confidential.
• Business Transfers: If Mild 2 Wild Leather is acquired, merged with, or sells a portion of its assets to another company, your personal information may be transferred as part of that transaction. We will notify you in advance if this occurs.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority — or if we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of others.
• With Your Consent: In any other situation where you have explicitly given us permission to share your data.
15. Consumer Rights
We believe in your right to control your personal information. Depending on where you live, you may have the following rights:
• Right to Know: You can ask us what personal information we have collected about you and how it is used.
• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Delete: You can ask us to delete your personal information, subject to certain exceptions (such as if we need to retain it for legal or transactional purposes).
• Right to Correct: If your information is inaccurate or out of date, you can ask us to correct it.
• Right to Opt Out: You can opt out of the sale or sharing of your personal data for targeted advertising purposes. (Note: We do not sell your data, but we do use it for targeted advertising through platforms like Google and Meta.)
• Right to Non-Discrimination: We will never deny you service, charge you more, or treat you differently for exercising your privacy rights.
California Residents (CCPA / CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
• The right to know what personal information is collected, used, shared, or sold
• The right to delete your personal information
• The right to opt out of the sale of your personal information
• The right to correct inaccurate personal information
• The right to limit use and disclosure of sensitive personal information
• The right to non-discrimination for exercising any of the above rights
To exercise any of your California privacy rights, please contact us at support@m2wleather.com. We will respond to your request within 45 days, as required by law.
How to Exercise Your Rights
To make a request, you can contact us by:
• Email: support@m2wleather.com
• Phone: +1 (818) 505-3173
• Mail: 11319 James Haller Dr, Austin, TX 78748, United States
We may need to verify your identity before processing your request to ensure we are protecting your data from unauthorized access.
16. Data Retention
We keep your personal information only for as long as it is needed for the purposes it was collected, or as required by law. Here is a general overview of our retention practices:
• Order and transaction records: Retained for a minimum of 7 years for accounting and legal compliance purposes.
• Customer account information: Retained for as long as your account is active. If you request account deletion, we will remove your data within a reasonable timeframe.
• Marketing preferences and email subscriptions: Retained until you unsubscribe or request deletion.
• Analytics and browsing data: Generally retained for 14–26 months, depending on the analytics platform.
• Customer communications: Retained for up to 3 years to assist with future inquiries.
17. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. These measures include:
• SSL (Secure Sockets Layer) encryption across our entire website
• Shopify's PCI-DSS-compliant payment infrastructure
• Limited access to personal data — only team members who need it for their role
• Secure hosting environment with regular security updates
• Third-party payment processors that handle card data independently and securely
While we do our best to protect your data, no method of online transmission or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to responding promptly to any data security incidents.
18. Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@m2wleather.com.
19. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or the services we use. When we make significant changes, we will:
• Update the 'Last Updated' date at the top of this page
• Post a notice on our website or send an email notification (where appropriate)
We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
20. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please reach out to us. We are happy to help.
Mild 2 Wild Leather
Website: https://m2wleather.com
Email: support@m2wleather.com
Phone: +1 (818) 505-3173
Mailing Address: 11319 James Haller Dr, Austin, TX 78748, United States
Business Hours: Monday – Friday: 9:00 AM – 3:00 PM (CT)
Saturday – Sunday: Closed
We aim to respond to all privacy-related inquiries within 5 business days.